Do you speak English, yes, great, but does your website as well?
Here’s a rather interesting story from the Austria Tourism Know-How Blog I would like to share with you:
The 20 most frequent searches were
1) All in English
2) The term: “English” itself is a main search term
These were the most frequently searched terms:
“english, guide, events, map, shopping, information, tourism, hotel(s), pension, contact, louvre, museum, art, cathedral, brochure, pikk, tourist and board, tourist and information, camping.”
Although the source mentioned “European Cities Marketing“ actually says that 25% less enquiries were counted in comparison to 2008, the main message from that article is:
People in Europe search the web mostly in ENGLISH.
So,it is well worth investing not only in a plainly translated website, but also to optimize your website for an audience wider than the typical German tourist ‘Hans Müller’.
Simply because you might lose out on all those who decided to still go on holiday during 2009. Even if there were less, there still were a significant number of people travelling.
The original blog from the Austria Tourism website can be found here: http://blog.austriatourism.com/stories/41681/
Mittwoch, 16. September 2009
Montag, 7. September 2009
TWCA is ONE - 365 days go by so quickly when you are having fun!
TWCA the web content agency is ONE.
365 days of TWCA – wow. It went by so fast.
I started TWCA, the web content agency, when I arrived back in Austria after a round the world trip – broke and keen to start something fresh, inspiring and something of my own.
When researching skiing resorts in Austria from the UK I noticed that not one result shown in the organic listings of the Google.co.uk search brought back anything remotely Austrian. There were many many holiday directories and holiday websites from the UK, but not one single Austrian ski resort, or an Austrian hotel in a ski resort. The other thing that struck me and still strikes me day after day was the bad quality of translations out there.
So I sat down and decided that it was time to introduce quality content for SEO and inbound marketing and online marketing purposes to Austria and to start my own business focussing on multilingual content for websites and translations for online and offline media – translations that truly make sense – quality copy including the right keywords for an international clientele.
On September 5th 2008 I registered my business and one year later TWCA can proudly look back at a truly successful first year.
Today the UK search still brings back a large proportion of UK holiday directories, but clients have started to focus on their online marketing activity. Keywords and copy are finally targeted towards an international clientele and the idea of attracting an audience from abroad finally arrived in lovely Austria, a country living of millions and millions of visitors, holiday makers and guests each year.
Strong partnerships and great working relationships as well as a dedicated and motivated team have made the first year of building this business go by quickly and yes, it also has been a lot of fun.
So here is to all of you, my clients, my partners, and at last but certainly not least: all of you who work with me at TWCA. Thank you for a great first year of business and here is to the future!
365 days of TWCA – wow. It went by so fast.
I started TWCA, the web content agency, when I arrived back in Austria after a round the world trip – broke and keen to start something fresh, inspiring and something of my own.
When researching skiing resorts in Austria from the UK I noticed that not one result shown in the organic listings of the Google.co.uk search brought back anything remotely Austrian. There were many many holiday directories and holiday websites from the UK, but not one single Austrian ski resort, or an Austrian hotel in a ski resort. The other thing that struck me and still strikes me day after day was the bad quality of translations out there.
So I sat down and decided that it was time to introduce quality content for SEO and inbound marketing and online marketing purposes to Austria and to start my own business focussing on multilingual content for websites and translations for online and offline media – translations that truly make sense – quality copy including the right keywords for an international clientele.
On September 5th 2008 I registered my business and one year later TWCA can proudly look back at a truly successful first year.
Today the UK search still brings back a large proportion of UK holiday directories, but clients have started to focus on their online marketing activity. Keywords and copy are finally targeted towards an international clientele and the idea of attracting an audience from abroad finally arrived in lovely Austria, a country living of millions and millions of visitors, holiday makers and guests each year.
Strong partnerships and great working relationships as well as a dedicated and motivated team have made the first year of building this business go by quickly and yes, it also has been a lot of fun.
So here is to all of you, my clients, my partners, and at last but certainly not least: all of you who work with me at TWCA. Thank you for a great first year of business and here is to the future!
Abonnieren
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